Attract New Customers to Your Business: Tips from One of the Top Digital Marketing Companies in Tulsa, OK.
Hi, I’m Dani Myers, and I am thrilled to be here with you. If you’ve never met me, like I said, I’m Dani, and I am the CEO and Lead Strategist here at Myers Marketing Management in Tulsa, Oklahoma. Today, we are going to be diving into digital marketing and what that means. So, let’s start by kind of exploring what pivotal roles digital marketing plays in reaching and engaging your potential customers. I’m also going to be sharing some effective tips and strategies that we use here at Myers Marketing to attract new customers to businesses that we work with. I’m going to show you the right way to do it, so that you can as well. So, let’s dive in.
The first thing to understand is the role that digital marketing plays in your business, whether or not you think you’re participating or not. It absolutely is playing a vital role in how people are finding you and their perception of your company. So, just start by understanding that today, we are definitely – and I know we’ve been saying this for years – but today, we are in a digital age. There is no argument. I don’t think you would meet anyone that would suggest that we’re not, or that it’s coming and it’s not quite here yet. I know those conversations have happened in the past because I’ve been in rooms where they’ve happened. But now, in 2023 and since the pandemic, I don’t think that anyone would argue that we are in a digital age, and it is so important.
So, what digital marketing does for your business is it is the bridge that connects your business to your target audience. It’s the lifeline, if you will, creating a good, strong online presence that will engage your target market. Being where they’re going to be spending most of their time online is clearly key. So, I don’t think there should be any question after that explanation about what type of pivotal role digital marketing plays in your business. And like I said, it’s really not whether you want to participate or not. You are participating. Your business is online, hence the digital age. It’s just how well you’re doing it or if you’re engaging at all proactively.
So, how can we effectively attract customers? To be honest with you, it’s kind of the most exciting part of what we do, and it’s my absolute favorite thing. And that’s effective strategy. These are some of our tried-and-true methods when it comes to digital marketing to ensure that you can optimize your business and engage in an authentic way.
The first thing to do is building an effective online presence through your website as well as your social media platforms. They are your storefront or your brick and mortar, even if you have a brick and mortar. They are an additional location for your business, and that’s how you should approach them. Make sure they’re welcoming, informative, and user-friendly. There’s no way around that. Those three checkboxes definitely need to be marked.
The next step is to look at your content marketing strategies. There is nothing more important than content. It is so valuable, not only up front in building a relationship but also long-term in building trust with your potential and existing customers. Your content needs to be authentic and represent your brand well. So, that takes a little bit of preparation. But some topics and some directions that you can go to ensure that you’re using content marketing correctly include producing informative blog posts and creating videos that are around your business or the services that you offer or the topic that your business is based around. However, the biggest key that needs to be in all content you produce is whether it resonates with your potential or your target market. That’s key.
The next piece of your digital marketing needs to include some pay-per-click advertising. This is paid ads, but it is a driver for targeted traffic onto your website. So, you can make sure that it’s optimized, and that your business is optimized through campaigns to increase your ROI on the time and money that you’re spending on trying to reach businesses. Pay-per-click puts your business in front of those who are looking for the exact thing that you’re offering. So, you definitely need to have a full sales funnel. But if you’re just starting, making sure that you have a solid, well-thought-out, well-targeted pay-per-click ad running will greatly impact your bottom line.
Engaging your existing customers through reviews helps optimize your website and your business online. So, there are great ways to do that. If you’re serving your customers well, there is a good way to ask for a review that your customers will gladly give you. So, be sure that that is part of your strategy and that it’s built into your processes within your business to start gaining positive reviews.
The next step is local SEO. This is kind of community-based. So, you’ve got Google My Business or Google Maps, as well as being involved in your community and making sure that it appears in searches in the service areas that you’re offering. If you’re in a larger city market, that may look a little bit different and be a bit more challenging than if you’re in a smaller market. Those smaller markets are very easy to optimize and be found when people are looking for you, even if it is in this small market but you service this area. It still is easier to optimize if you’re in a large metropolitan area. There are tactics to ensure that you’re reaching your target audience, and that’s how you’re going to narrow your field, understanding your audience and your potential and your ideal customer better and better and better, and that will drive ROI way up.
Influencer marketing, if you do this well, it is so valuable. It needs to be a relationship between influencers. It is vital these days. If you can find the balance in the relationship, find somewhere that you feel you’re adding value to their platform as well as they are adding value to yours, a good influencer can be the endorsement that opens the door to a wider audience of your target demographic. But a wider audience that’s going to be more in a referral manner. It’s just incredibly valuable. So, if you can find a good relationship and start cultivating that, I’m a huge proponent of community and relationship. I suggest that you start putting those feet one foot in front of the other to start that process. Not all influencers are made the same, and not everyone is a good fit for your business. So, start those conversations now.
Additionally, having the last piece of your digital marketing efforts is just having your reward system built in for your customers. This is a great opportunity to do some solid email marketing and build some loyalty within your customers. This is not just for restaurants and retail. This is for everyone. How are you rewarding and building a deeper relationship with your customers? Start mapping that out. Think of how you want to implement it, and just start. Just start. Just get going on that process. It does take a little bit of preparation, but it’s well worth it.
Now that we’ve kind of outlined some of our strategies that we go through when we’re building out additional marketing campaigns, I do want to talk about the importance, however, of tracking your analytics, your insights on social media, understanding the behaviors of your target audience, understanding how you can optimize your website and optimize your ads to put what people want to see in front of them faster. That is the best customer service that you can provide. So, paying attention and doing your due diligence to monitor those things will not only benefit you but it’ll produce happier customers in the end.
Make sure, before you start all of this, that you identify some KPIs, some key performance indicators. If you are partnering with an agency or if you’re doing all of this in-house, make sure that before you begin, you have the goal in mind and that you have some benchmarks set so that you’re able to go back and say, ‘Okay, is this effective? Is this working? Is it doing all that I need it to do?’
Data drives everything here. Data drives decisions. Data drives how we interact with our customers. If you are not keeping your thumb on data or you need help to even understand what data you need to be looking at, start there before you ever implement any digital marketing. Take a week or two to start getting some KPIs listed and start getting those goals set so that you can be successful six months from now.
So, how we can help here at Myers Marketing Management is we are a full-service marketing firm. We do have a social media department, a web development department, and a digital media team. So, if there’s anything, whether it’s education or implementation, if there’s a piece of your digital marketing that you need some help with, we would love to visit with you, hear your goals, help you set your goals and understand them, or execute and report on all of your efforts.
I personally, if we do get the opportunity to visit with you, I personally hope that I get to hear your goals and meet you and see what it was that brought this vision to light in your life. I’m a big fan of entrepreneurial mindsets, whether you’re working in a corporation or you’ve started your own business. I’m here for it. And just know, whether we meet or not, I’m cheering you on. So, good luck on your digital marketing journey, and we will talk soon.”
If you need any further assistance or have more requests, please feel free to let me know!
As business owners, we can all agree that our customers are what make our work awesome. They are the reason we open shop each day with a smile. We love our regulars who keep things steady! Yet, have you ever thought about reaching even more people? That is where digital marketing comes in, giving us the power to attract new customers and keep them coming back for more.
The key to unlocking extraordinary business growth lies in harnessing the power of digital marketing. Imagine a successful local business that regularly gets new customers. When you have more customers, your online presence improves, and your reputation shines. That’s where Myers comes in! At Myers Marketing Management, one of Tulsa, OK leading digital marketing companies, we understand the ins and outs of the digital realm. Our digital marketing company is here to give you expert advice on getting more customers and expanding your business through smart marketing. In this blog, we’ll dive into actionable strategies tailored to local businesses. These strategies focus on boosting online presence and driving customer engagement!
Effective Tips and Strategies to Attract New Customers
Attracting new customers to your business requires a multifaceted approach. The approach should encompass various marketing strategies and techniques. Read below for effective tips and strategies from Myers Marketing in Tulsa, OK. With help from experts within our digital marketing company, here is how you can reach and engage potential customers:
- Understand Your Target Audience:
Before you can effectively attract new customers, you need to know who they are. Create detailed buyer personas that outline the demographics, preferences, behaviors, and pain points of your ideal customers. This understanding will guide your marketing efforts and ensure that your messaging resonates with the right people.
- Build an Engaging Online Presence:
Your website is often the first point of contact for potential customers. Make sure that your website is visually appealing, user-friendly, and mobile responsive. Use compelling visuals and clear, concise messaging to communicate your value proposition. Regularly update your website with fresh content to keep visitors engaged.
- Content Marketing:
Content marketing involves creating and sharing valuable content. Valuable content should educate, entertain, and inform your target audience. This could include blog posts, articles, videos, infographics, and more. By providing useful information, you establish yourself as an authority in your industry and build trust with potential customers.
Utilize social media platforms to connect with your target audience. Identify the platforms where your audience is most active and tailor your content accordingly. Engage with your followers by responding to comments, sharing relevant content, and running targeted ad campaigns to reach a wider audience.
Implementing SEO best practices helps your website rank higher in search engine results. SEO makes it more likely for potential customers to find you when searching for related products or services. Focus on both on-page and off-page SEO. Optimize keywords, and meta descriptions, and obtain high-quality backlinks.
- Pay-Per-Click (PPC) Advertising:
PPC advertising allows you to display ads to users who are actively searching for products or services related to your business. Platforms like Google Ads and social media advertising enable you to target specific keywords, demographics, and interests, ensuring your ads are seen by relevant users.
Build and maintain an email list of interested customers and prospects. Send out regular newsletters, promotions, and personalized offers to keep your audience engaged and informed about your latest offerings.
- Influencer Marketing:
Partner with influencers or individuals who have a strong online following and align with your brand values. Influencers can create authentic content that introduces your products or services to their audience, lending credibility and expanding your reach.
- Customer Reviews and Testimonials:
Positive reviews and testimonials from satisfied customers carry significant weight. Encourage customers to leave reviews on platforms like Google, Yelp, and industry-specific review sites. Display these reviews prominently on your website to build trust with potential customers.
- Local SEO and Google My Business:
If you have a physical location, optimizing your local SEO is crucial. Claim and optimize your Google My Business listing with accurate business information, high-quality images, and positive customer reviews. This helps your business appear in local search results when users are looking for products or services in their area.
- Networking and Partnerships:
Build relationships with other businesses, organizations, and individuals in your industry. Collaborate on joint promotions, events, or projects to tap into each other’s customer bases and expand your reach. Our digital marketing company, located in downtown Tulsa, OK allows for the ability to make meaningful connections with local businesses. Contact Myers Marketing today to learn more about how we can help you build networks and partnerships in Tulsa, OK.
- Offer Incentives:
Attract new customers by offering special promotions, discounts, or incentives. Limited-time offers can create a sense of urgency and encourage potential customers to take action.
- Host Webinars and Workshops:
Position yourself as an expert in your field by hosting webinars or workshops that provide valuable insights and solutions to common challenges your target audience faces. This approach helps you establish credibility and build a community around your brand.
- Referral Programs:
Encourage your existing customers to refer their friends, family, or colleagues to your business by offering referral rewards. This not only helps you gain new customers but also strengthens customer loyalty.
- Analyzing and Adjusting:
Continuously monitor the performance of your marketing strategies. Analyze metrics such as website traffic, conversion rates, engagement, and ROI. Based on this data, make informed adjustments to your strategies to optimize results over time.
Attracting new customers is an ongoing process that requires dedication, creativity, and a willingness to adapt to changing market trends. With the help of digital marketing companies, you can identify customer preferences. Once you identify customer preference you can work together to craft strategies. These strategies are tailored to your specific business and target market. When the strategies are implemented effectively, your customer base and business grow.
Analyzing and Monitoring Performance
1. Track Website Traffic and User Behavior
Measuring the effectiveness of your marketing efforts requires tracking website traffic and user behavior. Tools like Google Analytics provide valuable insights into the number of visitors, their demographics, pages visited, and more. This data helps you understand what’s working and what needs improvement.
2. Monitoring KPIs
Key Performance Indicators (KPIs) are measurable metrics that reflect the success of your marketing campaigns. Depending on your goals, these could include conversion rates, click-through rates, engagement metrics, and more. Regularly monitoring KPIs helps you stay on top of your progress and make necessary adjustments.
3. Making Data-Driven Decisions to Optimize Marketing Strategies
Data-driven decision-making is at the heart of successful digital marketing. Analyze the data you’ve collected to identify trends, patterns, and areas for improvement. Use these insights to refine your strategies, allocate resources more effectively, and ultimately achieve better results.
Partner with Myers Marketing Management
At Myers Marketing Management, we specialize in crafting tailored digital marketing strategies that align with your business goals. Our team of experts understands the nuances of the Tulsa, OK market. Our company can help you navigate the digital landscape effectively. If you are looking to enhance your online presence, drive customer engagement, or boost conversions, we have the expertise to guide you every step of the way. Collaborating with our digital marketing company means receiving a comprehensive strategy for both attracting new customers and propelling your business toward sustained growth.
In conclusion, the world of digital marketing is a dynamic and ever-evolving landscape that presents countless opportunities for businesses to connect with their target audience. By understanding your audience, creating a compelling online presence, leveraging content and advertising, and continuously analyzing performance, you can position your business as a top contender in the digital realm. If you’re ready to take your business to new heights, partner with our digital marketing company in Tulsa, OK. Let’s embark on a journey to digital success together.