Attract New Customers to Your Business: Tips from One of the Top Digital Marketing Companies in Tulsa, OK.

Hi, I’m Dani Myers, and I am thrilled to be here with you. If you’ve never met me, like I said, I’m Dani, and I am the CEO and Lead Strategist here at Myers Marketing Management in Tulsa, Oklahoma. Today, we are going to be diving into digital marketing and what that means. So, let’s start by kind of exploring what pivotal roles digital marketing plays in reaching and engaging your potential customers. I’m also going to be sharing some effective tips and strategies that we use here at Myers Marketing to attract new customers to businesses that we work with. I’m going to show you the right way to do it, so that you can as well. So, let’s dive in.

The first thing to understand is the role that digital marketing plays in your business, whether or not you think you’re participating or not. It absolutely is playing a vital role in how people are finding you and their perception of your company. So, just start by understanding that today, we are definitely – and I know we’ve been saying this for years – but today, we are in a digital age. There is no argument. I don’t think you would meet anyone that would suggest that we’re not, or that it’s coming and it’s not quite here yet. I know those conversations have happened in the past because I’ve been in rooms where they’ve happened. But now, in 2023 and since the pandemic, I don’t think that anyone would argue that we are in a digital age, and it is so important.

So, what digital marketing does for your business is it is the bridge that connects your business to your target audience. It’s the lifeline, if you will, creating a good, strong online presence that will engage your target market. Being where they’re going to be spending most of their time online is clearly key. So, I don’t think there should be any question after that explanation about what type of pivotal role digital marketing plays in your business. And like I said, it’s really not whether you want to participate or not. You are participating. Your business is online, hence the digital age. It’s just how well you’re doing it or if you’re engaging at all proactively.

So, how can we effectively attract customers? To be honest with you, it’s kind of the most exciting part of what we do, and it’s my absolute favorite thing. And that’s effective strategy. These are some of our tried-and-true methods when it comes to digital marketing to ensure that you can optimize your business and engage in an authentic way.

The first thing to do is building an effective online presence through your website as well as your social media platforms. They are your storefront or your brick and mortar, even if you have a brick and mortar. They are an additional location for your business, and that’s how you should approach them. Make sure they’re welcoming, informative, and user-friendly. There’s no way around that. Those three checkboxes definitely need to be marked.

The next step is to look at your content marketing strategies. There is nothing more important than content. It is so valuable, not only up front in building a relationship but also long-term in building trust with your potential and existing customers. Your content needs to be authentic and represent your brand well. So, that takes a little bit of preparation. But some topics and some directions that you can go to ensure that you’re using content marketing correctly include producing informative blog posts and creating videos that are around your business or the services that you offer or the topic that your business is based around. However, the biggest key that needs to be in all content you produce is whether it resonates with your potential or your target market. That’s key.

The next piece of your digital marketing needs to include some pay-per-click advertising. This is paid ads, but it is a driver for targeted traffic onto your website. So, you can make sure that it’s optimized, and that your business is optimized through campaigns to increase your ROI on the time and money that you’re spending on trying to reach businesses. Pay-per-click puts your business in front of those who are looking for the exact thing that you’re offering. So, you definitely need to have a full sales funnel. But if you’re just starting, making sure that you have a solid, well-thought-out, well-targeted pay-per-click ad running will greatly impact your bottom line.

Engaging your existing customers through reviews helps optimize your website and your business online. So, there are great ways to do that. If you’re serving your customers well, there is a good way to ask for a review that your customers will gladly give you. So, be sure that that is part of your strategy and that it’s built into your processes within your business to start gaining positive reviews.

The next step is local SEO. This is kind of community-based. So, you’ve got Google My Business or Google Maps, as well as being involved in your community and making sure that it appears in searches in the service areas that you’re offering. If you’re in a larger city market, that may look a little bit different and be a bit more challenging than if you’re in a smaller market. Those smaller markets are very easy to optimize and be found when people are looking for you, even if it is in this small market but you service this area. It still is easier to optimize if you’re in a large metropolitan area. There are tactics to ensure that you’re reaching your target audience, and that’s how you’re going to narrow your field, understanding your audience and your potential and your ideal customer better and better and better, and that will drive ROI way up.

Influencer marketing, if you do this well, it is so valuable. It needs to be a relationship between influencers. It is vital these days. If you can find the balance in the relationship, find somewhere that you feel you’re adding value to their platform as well as they are adding value to yours, a good influencer can be the endorsement that opens the door to a wider audience of your target demographic. But a wider audience that’s going to be more in a referral manner. It’s just incredibly valuable. So, if you can find a good relationship and start cultivating that, I’m a huge proponent of community and relationship. I suggest that you start putting those feet one foot in front of the other to start that process. Not all influencers are made the same, and not everyone is a good fit for your business. So, start those conversations now.

Additionally, having the last piece of your digital marketing efforts is just having your reward system built in for your customers. This is a great opportunity to do some solid email marketing and build some loyalty within your customers. This is not just for restaurants and retail. This is for everyone. How are you rewarding and building a deeper relationship with your customers? Start mapping that out. Think of how you want to implement it, and just start. Just start. Just get going on that process. It does take a little bit of preparation, but it’s well worth it.

Now that we’ve kind of outlined some of our strategies that we go through when we’re building out additional marketing campaigns, I do want to talk about the importance, however, of tracking your analytics, your insights on social media, understanding the behaviors of your target audience, understanding how you can optimize your website and optimize your ads to put what people want to see in front of them faster. That is the best customer service that you can provide. So, paying attention and doing your due diligence to monitor those things will not only benefit you but it’ll produce happier customers in the end.

Make sure, before you start all of this, that you identify some KPIs, some key performance indicators. If you are partnering with an agency or if you’re doing all of this in-house, make sure that before you begin, you have the goal in mind and that you have some benchmarks set so that you’re able to go back and say, ‘Okay, is this effective? Is this working? Is it doing all that I need it to do?’

Data drives everything here. Data drives decisions. Data drives how we interact with our customers. If you are not keeping your thumb on data or you need help to even understand what data you need to be looking at, start there before you ever implement any digital marketing. Take a week or two to start getting some KPIs listed and start getting those goals set so that you can be successful six months from now.

So, how we can help here at Myers Marketing Management is we are a full-service marketing firm. We do have a social media department, a web development department, and a digital media team. So, if there’s anything, whether it’s education or implementation, if there’s a piece of your digital marketing that you need some help with, we would love to visit with you, hear your goals, help you set your goals and understand them, or execute and report on all of your efforts.

I personally, if we do get the opportunity to visit with you, I personally hope that I get to hear your goals and meet you and see what it was that brought this vision to light in your life. I’m a big fan of entrepreneurial mindsets, whether you’re working in a corporation or you’ve started your own business. I’m here for it. And just know, whether we meet or not, I’m cheering you on. So, good luck on your digital marketing journey, and we will talk soon.”

If you need any further assistance or have more requests, please feel free to let me know!