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Why email marketing is still relevant and how to do it effectively

Learn from a team of Tulsa professionals in lead generation and email marketing from Myers Marketing Management.

lead generation professional tulsa

As a leading marketing agency based in Tulsa, Oklahoma, we understand the importance of utilizing all available channels to reach and engage with our client’s target audience. One such channel that often gets overlooked is email marketing. Despite the rise of social media and instant messaging platforms, email remains a powerful and effective tool for promoting businesses, generating leads, and driving conversions. 

One of the main reasons why email marketing is still relevant is that it allows you to build a targeted email list of individuals who have opted-in to receive communications from your business. This ensures that your message is delivered directly to the inbox of those who are interested in your products or services, increasing the chances of engagement and conversion

At Myers Marketing Management, we specialize in helping our clients build and optimize their email lists. We do this by utilizing various tactics such as lead magnets, landing pages, and opt-in forms to encourage individuals to sign up for our clients’ email lists. 

Once we have built a targeted email list, we work with our clients to create personalized and engaging content for their email campaigns. We use a variety of tactics such as segmentation, A/B testing, and analytics to ensure that our clients’ emails are reaching the right audience and resonating with them.

We also understand the importance of mobile optimization when it comes to email marketing. With over 50% of emails being opened on mobile devices, it’s crucial to ensure that our clients’ emails are optimized for mobile viewing. This ensures that the emails we design are easy to read and interact with on any device. 

In summary, as a Tulsa-based marketing agency, we understand the importance of utilizing email marketing as an effective tool to reach and engage with our client’s target audience. We specialize in building targeted email lists, creating personalized and engaging content, and optimizing email for mobile viewing. By implementing these tactics, we help our clients drive conversations and achieve their business goals.