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What goes into a Marketing Team?

by Danielle Myers | Jan 24, 2022

 A Marketing Team is typically composed of different people who all work together to achieve a common goal – the success of the brand. This can be done by coming up with strategic plans and methods to help the company win goals.

A typical marketing team will have individuals who are experts in areas such as:

– Advertising

– Brand Development

– Creative Direction

– Copywriting

– Digital Marketing

– Graphic Design

– Media Buying

– Public Relations

– Marketing Research

First, knowing what a well-oiled Marketing Machine is.. 

When all of these individual skill sets come together under one roof and work harmoniously towards a common goal that is a well-oiled marketing machine.

This kind of impactful Marketing Team can help a company or organization be successful. A good team will have all the skills to make a marketing campaign work. They will work together and communicate in order to do this. This team should have an understanding of what their target market wants and what is important to them in order to design a strategy that works for them.

And so, what goes into a Marketing Team?

When all of those individual skill sets are combined, you have a group of people who can help your company grow and succeed in today’s competitive market. This is an essential for any business looking to achieve its goals.

When putting together your team, it’s important to find individuals with the right skill set and who share the same vision as your company.


Finding the right mixture of talents on your team, or any organizational team, is no small feat.  A lot of things go into it, but company culture is one of the most important ones. A team that does not share the same values or vision as the company will have a difficult time succeeding.

One of the best things about culture is that it’s not something you can fake. A marketing team typically includes a mix of individuals with different skills and backgrounds. At Myers Marketing Management, we believe that having a well-rounded team is key to providing our clients with the best possible service. ALWAYS keeping our well-known culture at the forefront of our team’s development.

Putting your Marketing Team together

If you are considering developing an in-house marketing and advertising team we recommend taking your time to find the RIGHT people and consider how their skills will work together to achieve your goal.

Considering a Marketing Firm? Myers Marketing Management has been helping businesses grow for over 10 years, and we understand the importance of strong partnerships in achieving long-term success. We would be honored to partner with you and help your business grow!

Read more about our Partner Program here 

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