Thunder Bay Marina
The Thunder Bay Boat Show on Grand Lake was an event hosted by a group of boat dealers.
Problem Description
A group of boat dealers wanted to promote an on the water boat sale named “Thunder Bay Boat Show on Grand Lake.” They had some social media presence, but not a large following.
Solution Description
Through conversations we determined that a Meta and Google Ads were needed to get the word out in a short amount of time. The campaign would begin August 18th and the event would start on the 26th. A video would be produced in order to capture the attention of potential attendees online. Finally, a set of radio ads were produced in order to capture the attention of those offline.
Results Description
Google Ads:
- Impressions: 149,353
- Interaction Rate: 34.32%
- Engagements: 51,257
- Avg CPC: $2.72
Meta Ads:
- Ad Recall: 12,900
- Reach: 198,328
- Impressions: 519,358
- Frequency: 2.62
Overall the event was a success, with over 650k impressions online the showing in person was great for their first event. The client was impressed with the Reach and Impressions for the limited amount of time. The frequency was lower that we typically like to see, but with the short time frame for the campaign, we expected to see this lower than the 4.0 we shoot for.
See the Campaign Come to Life
Thunder Bay Boat Show's Success Story
