Strengthen Business Weaknesses: How to Sort through Marketing Firms in Tulsa

Hello, I am Dani Myers, the CEO and Lead strategist here at Myers Marketing Management in Tulsa, Oklahoma, and we service businesses all over the United States when it comes to their marketing needs. So we have services that include web development, web design, SEO, social media management, creative Services, you name it. We’re a full-service marketing firm, and I am here to help you try to figure out what is going to best suit your business.

When it comes to working with a marketing team, it is a very challenging subject to kind of walk into. And a lot of people in the third and fourth quarters are dealing with this conversation. And so my hope is, is that I can be here and kind of walk you through what you want to be looking at.

Now, I want to start with what I always start with, especially with my Consulting clients. And that is what is your goal of your organization, or better yet, what is your goal this year, this coming year? What are you trying to accomplish? Once you have some metrics put into place, not only for the metrics, the numbers, and the revenue that you’re trying to accomplish, but what impact are you trying to make within your community, your industry, or your staff? If you want to level up the way that you operate as a company, what are those goals?

And then take a step back and do a little bit of Human Resources inventory and say, okay, what resources do I have on my team currently that can help me get to where I’m trying to go? And do they have the capacity to do it? Start visiting with those individuals and looking at, okay, what amount of their job can be spent in a marketing capacity, if they’re a great team member? Well, yeah, you want to scale them, right? Like can I just have five of this one team member? I totally get it. But at the end of the day, marketing is not a part-time effort. It’s truly not. And so what you want to do is look and say, okay, what do I have currently on my marketing team? Who do I have on my team that would serve well in a marketing capacity? And can I lose them in the department that I’m in? And just critically look at that information. And once you kind of have a decent inventory of what you have and then what you need, then make the short list of what you need. Okay. So maybe you don’t have a solid capacity on your team for pay-per-click or Google ads, or Meta ads, or SEO, but you do have someone who can gather social media content and edit it and get it out there. Maybe they can respond to your reviews online and have a good customer service tone. Maybe they can do your email marketing text message marketing, or community engagement. All services that full-service marketing companies should offer. But there are also Niche agencies out there that are there. And so that’s what I mean, like what human resources do you have on your team, and what do you need? So let’s kind of go down them, and the base, the very base, is going to be your graphic design. If you don’t have a graphic designer on your team, find a good vendor. You don’t necessarily have to purchase something every single month, but have someone on your team who’s helping you work on your brand, who consistently, once a quarter, can help you add another element and take it to the next level, who can help you put the design pieces together for your next proposal, and really keep everything fresh and keep you attractive to your ideal customers. Next is SEO. SEO is so incredibly important. It is not a part-time gig. It is not for necessarily new hires unless they have a ton of experience. SEO is search engine optimization is really the scaling effect for your business. If you can balance the right amount of SEO within your company, customers can find you and they can come to you. So make sure you have somebody on your team or that you’re searching for a vendor that can help you get to where you need to go. SEO is a long game. So you want to make sure that you have someone that you can work with and that you trust, and that will help educate you along the way. Okay, pay-per-click or Google ads. Pay-per-click is really important for your business, especially, really any industry, whether it’s non-profit, where you basically get free ads. So that’s amazing or service-based businesses, retail, really all of it is just very, very important. So make sure that you have a vendor or someone on your team who knows how to scale Those ads and get them to landing pages that actually convert, and get those visitors what they want to see. Um, make sure it’s integrated with your CRM and all of the software that you have at your business and scale in that way. You don’t want to necessarily have a big gap between when someone first sees you and when you get back to them. You want that to be seamless through automation. And the best way to do that is to integrate that into your website. In social media marketing, you might have someone who can gather content, but they’re not great at editing or really don’t follow trends. Or maybe you have someone who can do all of that and respond to your reviews. That’s great. There are also agencies that specialize in social media marketing and creating content that really captures the audience and engages them in a way that drives bookings, right? Drives appointments, and drives sales. And so look at what you need. What capacity do you need? Not just, oh, this person is capable, they know how social media works. But what do I need to produce out of my social media account? What is the goal? And then, lastly, email marketing and text message marketing is a really great way to nurture your existing customers. And so I would recommend looking internally or externally to find somebody who can help you get there, whether that be through automation or regular campaigning. And make sure that that checkbox is listed. Once you’ve gone through that list, there are so many other components of marketing. However, once you’ve gone through that list and you’ve identified, okay, this is a vendor, this is a staff member, etc., then you can move on to the next stages. Okay. I personally, if I get an opportunity to visit with you, can’t wait to hear what your goals are in the history of your company and how you came about. But if you are ever interested in learning about what those next steps might look like and how to walk through them to take your business to the next level and skill your revenue and your employees and just your entire company to exactly where you want it to be and how you dreamed it to be, I would love to sit down with you and help you strategize how to get there. And like I said, I truly love hearing goals and the history of the why behind your company. If you want to visit with me, you can reach out directly on our website, schedule an appointment, or just DM us through the site or through social media. And I would be happy to sit down with you. If you want to reach somebody in one of our other departments, our web department, social media department, or creative department, you can also find them on our website and through social media. Until we visit again, I hope that you’re having a fantastic day and that your strategy is moving in the direction that you hoped.