How to use SEO to drive more qualified leads to your website
Insight from a full digital marketing agency in Tulsa that provides SEO services.
Throughout this article, we will cover ways one can attract more viable leads to their website by using an SEO agency in Tulsa, Oklahoma.
Search engine optimization, or SEO, is the process of improving the visibility and ranking of a website or a web page in search engine results pages (SERPs). By optimizing your website for search engines, you can drive more qualified leads to your website. In addition, you can increase your online visibility. Ultimately, effective search engine optimization will help grow your business.
Partnering with an SEO agency will likely produce better results than attempting to do it alone. However, we have listed some specific tactics in case you want to give it a try. These tactics may also give you insight with respect to what an agency can do for you. Here are 5 tips for using SEO to drive more qualified leads to your website:
Conduct Keyword Research
The first step in optimizing your website for search engines is to conduct keyword research. Identify the keywords and phrases that your target audience is searching for and incorporate them into your website’s content and meta tags. When conducting keyword research, there are 3 principally important factors to consider. One of those critical factors is the monthly search volume.
Choosing a keyword with high search volume provides your website with more potential visitors. The more people searching for that particular keyword, their search will lead to your site. Using this factor, you can get more bang for your buck. It should be noted that the keyword should be relevant to your content as well. Otherwise, visitors won’t remain on your site for long. Pairing suitable search volume with high cost per click will further increase qualified leads.
Cost per click, also known as CPC, is the average fee advertisers pay for engagement when using a particular keyword. According to an article by Search Engine Journal, higher costs per click are often associated with higher value. These higher costs may be representative of the services or products offered. If a click from a specific keyword leads to a greater return on investment, advertisers will be willing to spend more for its use. Since SEO doesn’t involve advertising fees, you can target high cost per click keywords advantageously.
Before jumping in completely, we must consider the amount of competition associated with a keyword. High monthly search volumes and cost per clicks may be insignificant if too many people are jockeying for position. Selecting a keyword with fewer competitors will boost the likelihood of success.
Optimize Your Website Structure
Search engines use crawlers to index and rank websites. Make sure your website is easy for these crawlers to navigate by optimizing its structure. Additionally, make sure your website has a clear and consistent hierarchy with categories and subcategories. This helps both visitors and search engines understand the organization of your website and find relevant content more easily. By structuring your website effectively, you can enhance the user experience and increase the likelihood of converting prospective customers into loyal ones. Use headings, subheadings, and bullet points to organize your content, and make sure your website is mobile-friendly!
Moreover, optimizing your website structure is crucial for attracting and converting prospective customers. Be sure that your website has a clear and intuitive navigation system. Implement a well-organized menu that allows visitors to easily find the information they’re looking for. Use descriptive labels for your navigation links and arrange them logically to guide users through your site. Additionally, create a user-friendly URL structure that includes relevant keywords. This not only helps search engines understand your website better but also makes it easier for users to remember and share your URLs.
Another way to optimize your website structure for better prospective customers is to improve your internal linking strategy. Link relevant pages together using anchor text that accurately describes the destination page. Internal links not only help users navigate through your site but also assist search engines in understanding the context and relevance of your content.
Create High-Quality, Relevant Content
Search engines value websites that provide valuable and relevant information to their users. Create high-quality content that addresses the needs and interests of your target audience. You want to provide your audience with information that they find useful and engaging.
So, think about your target market and what kind of content would resonate with them. It could be in the form of blog posts, articles, videos, or even downloadable resources. The important thing is to deliver content that addresses their pain points, offers solutions, and establishes your expertise in the field. By doing so, you’ll not only attract more visitors to your site but also increase the chances of converting them into qualified leads.
Now, let’s talk about being conversational in your content. It’s important to strike a friendly and approachable tone. Imagine you’re having a conversation with a friend. Use casual language, tell stories, and sprinkle in some humor if it fits your brand personality. Remember, you want to connect with your audience on a personal level and make them feel like you’re speaking directly to them. Avoid using jargon or overly complex terms that might confuse or alienate your readers. Keep it simple, genuine, and engaging, and watch those leads start pouring in!
“Hey, my name is D.A. Myers, and I am the lead web person here at Myers Marketing Management. I wanted to talk to you today about those three dreaded letters – S-E-O. For years now, they’ve been flying around, and everyone has a general understanding of what SEO is, so I don’t want to get too far into the basics of it. But what I really would like to talk with you about today is specifically related to content.
We all know that content is king. Recently, video content has made its presence known, and that might be king now, but overall, content is still king when it comes to your website, social media, or anything else. If you are not putting out the right content for the right people, it’s not going to be good for you, your business, and you’ll waste a lot of money.
Ultimately, one of the things I wanted to make sure everybody knew was that when you are doing research for keywords for your SEO strategy and content creation, there has to be a strategy. You can’t just willy-nilly go and start picking out keywords. They need to be grouped, chosen selectively. In order to choose the correct strategy, you need to make sure that we are doing the correct research and getting into the heads of our customers.
At the end of the day, you can write a beautiful piece of content, but if the customers you want coming through your front door aren’t the people it’s aimed towards, it won’t matter. There are lots of different tools out there like Google Analytics, SEMrush, Ahrefs, etc., for keyword research, but ultimately, you have to do the research. You have to put together a full strategy, not just for one particular keyword, but for all the related terms as well.
As you’re going through this, make sure you’re doing your research. We’ll have more videos out that talk about different ways to go about the research and different strategies you can use. But for now, I really just wanted to make sure that everyone knew the importance of doing research, having the right tools in your tool belt, and writing the content with a well-defined strategy to maximize your ROI and use your income and resources effectively. Do that research ahead of time, have a written-out strategy, or have someone on your team, whether internal or hired, to have an actual written-out strategy of where you are going when it comes to SEO. Thanks!”
Build High-Quality Backlinks
Backlinks are links from other websites that point to your website. Search engines view backlinks as a sign of the quality and relevance of your website. Reach out to other website owners and ask them to link your website, or create valuable content that others will want to link to.
Backlinks can be a powerful tool for increasing qualified leads to your website. One effective strategy is to seek backlinks from reputable governmental websites. Government websites are considered highly authoritative and trustworthy sources, and having a backlink from such a site can significantly boost your website’s credibility. Look for opportunities to contribute valuable content or resources to relevant government departments or agencies in your industry. This could include providing expert insights, data, or case studies. When these government websites link back to your site as a source of valuable information, it not only improves your website’s visibility but also attracts qualified leads who trust the information provided by the government.
In addition to governmental websites, leveraging backlinks from famous and credible websites in your local area can also help increase qualified leads. Consider reaching out to renowned local organizations such as the Chamber of Commerce, industry associations, or reputable news outlets. These websites often have a strong presence in your community and can provide valuable exposure to your target audience. Seek opportunities to contribute guest articles, interviews, or collaborate on events and projects. When these respected websites link back to your site, it not only drives traffic but also establishes your brand’s credibility among local consumers. This can lead to an increase in qualified leads who are more likely to convert into customers or clients due to the association with trusted local entities.
Monitor Your Website Performance
Use tools such as Google Analytics to monitor your website’s performance. Keep track of your website’s traffic, bounce rate, and conversion rate, and make adjustments as needed to improve your website’s performance. Let’s go into more detail regarding these metrics.
Having high traffic on your website is a positive attribute. However, possessing a high bounce rate is another story. Since visitors who remain on your website for longer periods are more likely to purchase, you want a low bounce rate. The higher percentage of customers who purchase increases your conversion rate. So, as you can see, all of these elements are interrelated. An SEO agency would be able to lend their comprehensive understanding of all these factors and more.
By following these tips, you can improve your website’s visibility in search engine results pages, drive more qualified leads to your website, and grow your business. However, SEO is an ongoing process, and it takes time to see the results. Keep in mind that SEO is not a one-time task, it’s a continuous effort and you need to keep updating your website’s SEO strategy to stay ahead of the competition.
If you are ready for a partnership with an agency to level up your website, contact us today, and let’s create a strategy together to get you ranked for your industry!