Safari Joe's H2O
Safari Joe's H2O is Tulsa, Oklahoma's summer water park and vacation destination featuring attractions for every member of the family.
Problem Description
Safari Joe’s wanted to have a successful Labor Day Sale at the end of their season. They had always done an in-person sale but their online sales had not kept up with the in-person sales.
Solution Description
The project included several deliverables. A single Meta ad campaign to go to three different ad groups: Oklahoma, Tulsa, and Current Members. Each ad group would have a targeted creative, and content to encourage customers to purchase their season tickets online. Additionally, we installed a Meta Pixel along with conversion tracking on their ticketing site. We wanted to make sure that the ROI was calculable. Finally, we set up another Ad Group to retarget the people that went to the website but did not purchase the first time.
Results Description
- Campaign Dates: September 4th – 7th
- Ad Spend: $800
- Total Website Purchases: 142
- Total Purchase Value: $17,720.98
- Year to Year Growth: 260%
- Return on Investment: 2,215%
- Reach: 28,176
- Impressions: 69,880
Overall the Labor Day Sale was a fantastic success compared to previous sales run by the company. With an ROI of 2,215%, the client was exceptionally happy. Overall targeting existing customers produced the most sales, and excluding the existing customers from the other ad groups prevented any crossover.
Making Waves with Safari Joe's H2O
Diving into a Successful Ad Campaign
