Red Light Chicken
Red Light Chicken serves up delectable fried chicken, crispy chicken sandwiches, and southern comfort from the heart of Tulsa, Oklahoma.
Problem Description
Red Light Chicken opened during COVID-19, which meant for the normal Grand Opening, no one was able to come. They started with delivery but once the COVID-19 restrictions were lifted, they opened their in-restaurant seating. However, they wanted to get the word out wide and far to let everyone know they had been open and were a great place downtown to eat.
Solution Description
We determined (among other things) that a Meta ad campaign was needed to get the word out about Red Light Chicken. Within the single Awareness Campaign were two separate ad groups. One aimed at people who were already following other McNellie’s Group Meta pages, and the other a 15-mile radius around the restaurant location. A video would be produced with close-up and drone footage of the downtown restaurant to attract visitors with appealing food visuals and exciting, fast-paced editing.
Results Description
Meta Ads:
- Reach: 236,759
- Impressions: 1,244,247
- Total Spend: $2,500.39
- CPM: $10.75
- Frequency: 5.22
With over 1 Million impressions, the Meta Ad campaign was a raging success. A frequency of 5.22 means that for every person who saw the ad, they saw it an average of 5 times during the 100 days the campaign ran.
The largest Age demographic the ads were served to was the 25-34 age range, mainly young families. This is the staple for Red Light Chicken and making sure their brand name stayed in front of these families accomplished the goal of letting people know that Red Light Chicken was open for business in person.
Red Light Chicken: A Visual Feast
The Ads That Sizzled
