Online Marketing Strategies for Startup Success in Tulsa

So, you are a startup, and you’re wondering how do I get sound online? Well, we’ve created a resource for you, so that you know as a startup, whether you’re in the Tulsa Market or beyond, what you need to be looking for and those boxes that you want to check. You can absolutely do all these things yourself if you dedicate time and commit yourself to learning the correct ways to do this. There are other options for you as well, as far as finding a good agency that will partner with you and help you grow and scale to a point where you want to be and where you’re trying to go. Finding those relationships is so very hard in business, whether it’s your marketer, your CPA, your bookkeeper, whatever it is – even your janitorial service. Those can be very challenging to find. So, I suggest that you take those steps lightly and you start building those relationships if that’s the direction you want to go.

However, if it’s not, I have a list of a couple of things that you’re going to want to check off. Check out the blog as your resource and download it or bookmark it on your device of choice, whatever you’re using for a resource to use later.

A lot of times, the question is, do I need a website? And the answer is absolutely, yes. You need a website that represents your brand and how you want your brand to be perceived by your target market. Not necessarily as the startup that you are, but how you want it to be perceived. Those dollars that you spend on these steps are absolutely worth everything.

The next step that you want to look at is optimizing your online presence, listings, SEO, and building out the back end of your website. We have other blogs about that, where you can dig in deeper and learn more about how to do that, and how our services can actually help you accomplish that as well. However, those are the steps you need to take as far as being found. Ensure you have a good website that represents your brand well, so when people land on it, they’ll expect the same experience as what you’re communicating face-to-face. Don’t let your in-person conversation be better than what they find online, and don’t let your online presentation be better than what they find in person. They need to be equal in terms of customer service and experience. With your optimization, make sure the branding is consistent, and all your online listings are speaking in the same voice, optimized in every way that each listing source, like Google My Business or Yelp, allows you to optimize.

The next step to look at, and sometimes people think of this as a listing, but it’s absolutely not – it’s your social media platforms. Facebook, Instagram, Twitter, Pinterest, the list goes on. Choose the right platforms for your business, and more importantly, for your audience. Who is your target market? Where are they? Adapt your business to be where they are, not where your comfort zone is, but where your customers are and can be found. That’s the biggest question you want to consider when choosing your social media platforms. Optimize those platforms using the same keywords and branding that you’re using on your website and online listings. Ensure it’s seamless across the board.

Lastly, once you have all these items in place and if someone were to search for more information about your business, they would actually find what you want them to find. After that, start your pay-per-click ad campaigns, and begin generating leads. As your search engine optimization improves and your lead count on your website increases, your pay-per-click efforts will drive your revenue. Once these pieces are in place, you’ll have an infrastructure to start fine-tuning your standard operating procedures and policies that you’re building as you open your business. You can then start expanding and scaling your company.

If you’re interested in partnering with an agency that specializes in scaling startups and small businesses, as well as helping larger companies as their solo marketing department, we’d love to chat with you. Personally, I can’t wait to hear your story. If you have time to schedule a conversation with us, you can click the link below and set an appointment directly on my calendar. Alternatively, if you’d like to talk to someone else on our team, please submit a comment through one of the forms on our website. We’re excited to hear your story, your goals, and answer any questions you might have. Ultimately, we want to be your partner, whether it’s in navigating your online presence or helping you reach your goals. I’m looking forward to speaking with you soon. See you!