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Social Media Department Updates & News

Date: 11/14/22

Do your ad dollars have a purpose? 

Before you go on Meta or TikTok Ads and throw a wad of digital cash at a high-performing post – have you thought about the real goal and purpose behind your ad dollars? 

Here’s a thought – instead of pressing Boost Post –  put pen to paper and write out what you want each of your dollars to do. Is it brand awareness – aiming for 10,000 new people to know about your business? Is it conversions – 10 customers purchasing a 20$ product? 

You can’t expect your ad dollars to show up for your business if you haven’t given them a purpose and a plan.