Digital vs. Traditional: How Tulsa Marketing Firms are Balancing the Scales
TL;DR: TULSA MARKETING FIRMS
- Tulsa marketing firms are navigating the shift from traditional to digital marketing.
- Traditional methods like print, radio, and TV still have a role but are being overtaken by digital platforms.
- The transition to digital comes with challenges like skill gaps and budget changes.
- Innovative Tulsa agencies are seizing opportunities in social media, SEO, and content marketing.
- A balanced approach that includes both digital and traditional methods is key for modern campaigns.
Hey there! Ever wondered how the world of advertising is changing right here in Tulsa? Well, you’re not alone. Marketing firms in Tulsa are in a unique spot. They’re balancing the old-school ways of print, radio, and TV with the new-age digital platforms like social media and search engines. This shift is more than just a trend; it’s a necessity. Businesses that don’t adapt risk falling behind, and nobody wants that.
The Golden Age of Traditional Marketing in Tulsa
Once upon a time, traditional marketing was king in Tulsa. Think about those catchy radio jingles or memorable TV commercials that everyone talked about. These campaigns were a big deal and had a huge impact on local businesses and our community. The billboards you’d see on the highway, the print ads in the local newspaper—they all played a role in shaping Tulsa’s market. It was a simpler time, but also a time that laid the foundation for what was to come.
The Digital Revolution: A New Era for Marketing
But times are changing. The internet came along and shook everything up. Now, people are glued to their smartphones and computers. Tulsa marketing firms had to catch up fast. They started exploring digital platforms to reach people in new ways. Digital marketing isn’t just a fad; it’s the future. With the ability to target specific audiences and measure results in real-time, digital platforms offer something traditional media just can’t match.
Yeah, I think we all know that the time that we live in right now is a little different than it was when we were growing up. Yes. Our parents were very busy, but it’s kind of a different world that we’re in business and personal. Okay. So I want to talk to you a little bit about the current state of digital marketing.
Um, specifically in our market in Tulsa, cause this is where, this is my backyard, right? Oklahoma, Tulsa, this Texas, this area, right? Um, The beautiful part, and I’ve come from traditional media and we still manage traditional media buys. It’s going to be your television, radio, billboards, direct mail. I’ve done it.
We’ve done it all and we still do it all. However, 80 percent of our business is digital and it’s. For good reason. It’s because we’re all running everywhere and we all want our content the way we want it when we want it. Right. And so how do you as a business owner who specialize in a certain industry and are very knowledgeable in a certain industry, how do you take your business to market without becoming a digital marketer yourself?
In what time? If you’re growing a company, there’s a lot that goes along with it other than industry information. Right? And so I’m hopeful that I’m here today to visit with you a little bit about just understanding what kind of goes into it and what you need to be thinking about. So for digital marketing, you have OTT and connect TV.
So it’s over the top television. That’s your digital commercials on your television set. Um, these commercials can be targeted to people who are actually interested in what you’re offering them. So, like I said, people want to see content that they want to see when they want to see it. So whether I decide to binge watch a video all night long or a movie or a TV show, or I’m catching up on a webinar that I missed or.
A seminar that I wanted to go on, go to on YouTube. I want to see products, services, and content where I am when I’m watching it, no matter if it’s at 10:00 AM or 10:00 PM Well, how do you do that traditionally by day parts on television. Um, and you reach a broad scale of a market, right? Again, I still, we still work in traditional media.
However, with digital media, we can pinpoint and say these are the people we want to visit with. It doesn’t matter when we, we show this to them. We know they’re interested in this and so we’re going to give them content on this and pay for them to see it when they want to see it. Customers do not respond well, or you can’t really win a customer’s heart well, unless you have some really amazing content, but you can’t really win customer’s heart well, customer’s heart well by paying to be a commercial that they have an opportunity to skip.
It’s just not logical. Okay. So we’re talking about OTT connect TV. That’s the state of it is you want to be present when they need you. Um, digital, other digital piece of marketing is going to be your Google ads. So pay per click performance, max display, YouTube kind of mentioned YouTube earlier. Similar, very similar gone are the days of being able to build your pay per click ads to be just generalized.
You really need to, if you will, day part them or season part them so that they’re getting message. You’re getting messages out when it’s relevant. Um, you’re going to save a ton of money and optimize your ads to the nth degree. If you can take some time to strategize this and back it back up for a minute and then re approach the Um, the ads that you’re running.
Of course we can have our blanket ads running over the top, but getting in those key seasonal messaging and interest levels is going to be very vital to your bottom line. Um, so we talked about Google, we’ve talked about OTT and connect TV. Let’s dive in a little bit to meta. Meta is where you win hearts and influence minds in my opinion.
So when you’re looking at meta, that’s just. So much frequency that you can get and you can really show personality on meta. You can really connect with your customer in a way that isn’t 30 seconds. You can tell a story and create a community on social media that is unlike anything that we have seen before and definitely since.
So when it comes to your advertisement there, don’t fall away from that. You can run ads for an offer and 7, 000 rebate, whatever it is, right? Whatever your industry is or promotion of a, of an event, but don’t. Don’t miss the opportunity to gain more viewers by connecting with them with your message and who you are, um, through paid ads.
Okay. There’s definitely the organic side too, but don’t miss that opportunity to share who you are so that you can reach new people. Metta is perfect for that. It’s the top of the funnel. Sure. We can. Bring them all the way down on Metta as well. Um, but don’t miss that top of funnel on Metta cause you, you’ll be missing out on a big group of people who are just waiting to find somebody just like you.
Other paid ads, other digital marketing techniques that we can look at is TikTok. This is kind of new. Um, some people have strong opinions about it. We do TikTok marketing, uh, here in Tulsa and both paid and organic. So it’s a lot of fun, uh, but not every business is interested in it. So if you want some more details on that, I’m happy to sit down with you one on one and give you more info on how we’ve scaled TikTok to be a very.
impactful for our clients. That’s the best way to say that. So that’s kind of the state, if you will, of digital marketing currently, those key components, um, are vital. I’m not talking about organic with SEO right now. I’m just talking about digital paid marketing. Those are, that’s what you need to be thinking about who are your customers and How can you reach them when they want to be reached?
It’s just pivotal to the whole conversation. So if you want to have a deeper conversation about this, maybe even for your own business or just reach out to Meyers Marketing Management to learn more about what we do and some of our stories and how we service our businesses, I do encourage you to fill out a form on our website or DMS through social or on our website.
And you can even schedule a discovery call yourself that fits your calendar right there on our website. It makes it very easy for you and us. And I personally hope that if I get to meet you, I get to hear more about your story, your goals and where you’re trying to go. I hope that you have a fantastic rest of your day and I’ll talk to you soon.
Challenges Faced by Tulsa Firms in the Digital Transition
Switching to digital isn’t a walk in the park. First, you need people who know what they’re doing. That means hiring experts or training your team. Then there’s the money part. Digital campaigns can be pricey, and figuring out where to spend your dollars is a big deal. Plus, the internet moves fast. If you snooze, you lose. Adapting to this fast-paced world is a challenge, but it’s one that Tulsa firms are willing to tackle head-on.
Opportunities Seized by Innovative Tulsa Agencies
But hey, it’s not all doom and gloom. Some Tulsa agencies are really nailing it. They’re using social media, SEO (that’s Search Engine Optimization), and content marketing to reach new people. And guess what? Some of their digital campaigns are making waves not just here, but all over the world! These agencies are the trailblazers, setting an example for others to follow. They’re proving that when done right, digital marketing can offer incredible returns on investment.
The Ongoing Role of Traditional Media in Modern Campaigns
Don’t write off traditional media just yet. Radio, print, and TV still have their place. Some folks prefer them, especially in certain age groups. The smartest Tulsa marketing firms are mixing the old with the new. They’re using a bit of everything to make sure they reach everyone. In fact, some of the most successful campaigns are hybrids, blending the strengths of both digital and traditional media for maximum impact.
So, what’s the takeaway? Tulsa marketing firms are showing they can adapt and keep up with the times. If you’re a business looking to make some noise, consider teaming up with a local agency. They know how to balance digital and traditional methods to get you the best of both worlds. In a world that’s constantly changing, it’s comforting to know that Tulsa marketing firms are not just keeping pace but often setting the pace for others to follow.
There you have it! The world of marketing is ever-changing, but our Tulsa marketing firms are up for the challenge. Are you?