Top Mistakes Companies make when they are Branding and How to Avoid Them.

Advice from Myers Marketing Management - a full branding and digital marketing agency providing services in Tulsa

At Myers Marketing Management, we understand the importance of branding for a business. As a full-service agency, we work closely with our clients to help them establish a strong, effective brand. However, we often see companies make the same branding mistakes. In this blog, we will discuss companies’ top branding mistakes and how to avoid them.

Failing to Establish a Clear Brand Identity

One of the biggest mistakes companies make is not establishing a clear brand identity. This could mean a variety of things. Perhaps, they have no clear mission statement. They may also lack consistent branding across all platforms. Furthermore, they may have no clear target audience.

Solution

At Myers Marketing Management, we are a full-service ad agency. So, we work with our clients to create a clear brand identity. This includes a mission statement, consistent branding, and a clear target audience.

Define Company Purpose
Develop Mission Statement
Identify Your Target Market
Use Information to Create a Suitable Image

Not Separating Yourself from Competitors

Another common mistake companies make is failing to differentiate themselves from competitors. This can lead to customers having a hard time distinguishing one company from another. It makes it hard for them to choose which company to do business with.

Solution

As a full-service agency, we help our clients understand their competitors. We find original ways to make them stand out from the crowd also. This could be done through unique product offerings. Another tactic could be unique approaches to customer service.

Offer a Unique Service or Product
Go Above & Beyond for Customer Service
Use Bold and Unconventional Designs
Communicate Why Your Brand is the Best Choice

Departing from Your Brand's True Essence

Once a company has built a clear brand identity, it’s crucial that they stick to it. This can mean changing their branding less often. It could also call for putting their values before short-term gains. Likewise, you shouldn’t move away from your target audience.

Solution

Effective branding services will help you stay true to your brand. The proper agency would help you avoid changes that could damage your reputation.

Use your Purpose as your Foundation
Retool Brand Elements Gradually
Consult with Your Consumers

Lacking Sufficient Brand Investment

Another mistake companies make is not investing enough in their branding. This can include not having a professional logo. Neglecting to have a strong online presence would apply too. Lastly, many companies lack a strong marketing strategy. As a full-service agency, we ensure this is covered.

Solution

We help clients navigate investing in their branding. From hiring a professional to design a logo, to building a strong online presence, and developing a comprehensive marketing strategy.

Obtaining Web Services
Develop Brand Assets with the help of Creatives
Partner with a Branding Agency

Going Without Brand Testing

Lastly, companies often make the mistake of not testing their branding. This can include not conducting market research, not testing different branding strategies, and not getting feedback from customers.

Solution

In order to solve this, we test our clients’ branding through multiple methods. One such way is market research. Another method is by testing multiple branding strategies. Lastly, it’s critical to get feedback from customers.

Make use of A/B Testing
Gain Insight from Focus Groups
Request + Assess Customer Reviews

Transcript

Hey I’m Dani Myers the CEO and lead strategist at Myers Marketing Management here in Tulsa and I’m proud to say that Myers marketing management is one of Tulsa’s Premier branding agencies. Today, I want to talk to you a little bit about the importance of your brand identity and taking the time to really form what that is for your company. So, when we’re walking in business through usually a startup or a new CEO has come aboard a business that we’re working with and so when we’re walking someone through a brand development project or really process if Core Values, Mission, Purpose.

I’m being honest there’s a few things that we’re looking at as far as deliverables go we usually always start with what are your core values. So, we start with what is your mission statement. What is the purpose of your company? Past that, we start digging into more of the brand identity talking about colors talking about the feel of your logo, the relatable brands to the colors and design that you’ve chosen for consumers. You always want to be thinking about whenever you’re looking at building a brand you always want to be thinking about the consumer and how they’re going to receive the information it’s less about how you feel and what your personal preferences are you definitely need to relate to the brand but it’s less about your personal preferences and it’s more about how it’s going to be consumed by your customers. So, when we’re looking at developing a solid brand identity it really serves that that Foundation of why do you even exist right all the way down to the details of what fonts you’re going to use what colors you’re going to use. One thing that I see businesses fall into kind of this trap is they’ll have a brand develop but they never check in with their customers whether it be through surveys or even utilizing some of the amazing ads that meta has. As far as like how aware you are pf your ideal customers to your brand and spend some money on that research piece so that you know how people are showing up in relation to your branding. Is it working? Is it not working? Is it the ad spend that’s working or is it the actual intention of being a household name and being able to be recalled as a brand when your customers need it most? So, if you’re in the process of building a brand identity or rebuilding your brand’s identity or maybe for a lot of startups sure you know five ten years in and you’re like wait a minute did I do that right and you really want to put some foundation back to your brand so that it has the stamina and the um capacity to get you through the next 10 years whenever stage of brand development you’re in, we would love to hear your story. We would love to hear your goals and share with you how we can help you reach them so you can go to our website myersmm.com. Reach out to us on any social media platform whether it’s YouTube any meta account even TikTok or you can just shoot us a text message on our website as well. We would love to hear your story hear your goals and help you start defining your brand for your business!

To Sum it Up

In conclusion, branding is a crucial aspect of any business. It’s important for companies to avoid common mistakes when it comes to branding. At Myers Marketing Management, we work closely with our partners to establish a clear brand identity. However, we don’t stop there. We also differentiate them from their competitors. In the meantime, we help them stay true to their essence. Investment is another aspect in which we assist our partners. In order to make sure everything is on track, we use different testing methods.

We would love to partner with your business! Get in touch with us today so we can begin developing your brand.