Top Mistakes Companies make when they are Branding and How to Avoid Them.
Advice from Myers Marketing Management - a full branding and digital marketing agency providing services in Tulsa
At Myers Marketing Management, we understand the importance of branding for a business. As a full-service agency, we work closely with our clients to help them establish a strong, effective brand. However, we often see companies make the same branding mistakes. In this blog, we will discuss companies’ top branding mistakes and how to avoid them.
Failing to Establish a Clear Brand Identity
One of the biggest mistakes companies make is not establishing a clear brand identity. This could mean a variety of things. Perhaps, they have no clear mission statement. They may also lack consistent branding across all platforms. Furthermore, they may have no clear target audience.
At Myers Marketing Management, we are a full-service ad agency. So, we work with our clients to create a clear brand identity. This includes a mission statement, consistent branding, and a clear target audience.
- Define Company Purpose
- Develop Mission Statement
- Identify Your Target Market
- Use Information to Create a Suitable Image
Not Separating Yourself from Competitors
Another common mistake companies make is failing to differentiate themselves from competitors. This can lead to customers having a hard time distinguishing one company from another. It makes it hard for them to choose which company to do business with.
As a full-service agency, we help our clients understand their competitors. We find original ways to make them stand out from the crowd also. This could be done through unique product offerings. Another tactic could be unique approaches to customer service.
- Offer a Unique Service or Product
- Go Above & Beyond for Customer Service
- Use Bold and Unconventional Designs
- Communicate Why Your Brand is the Best Choice
Departing from Your Brand's True Essence
Once a company has built a clear brand identity, it’s crucial that they stick to it. This can mean changing their branding less often. It could also call for putting their values before short-term gains. Likewise, you shouldn’t move away from your target audience.
Effective branding services will help you stay true to your brand. The proper agency would help you avoid changes that could damage your reputation.
- Use your Purpose as your Foundation
- Retool Brand Elements Gradually
- Consult with Your Consumers
Lacking Sufficient Brand Investment
Another mistake companies make is not investing enough in their branding. This can include not having a professional logo. Neglecting to have a strong online presence would apply too. Lastly, many companies lack a strong marketing strategy. As a full-service agency, we ensure this is covered.
We help clients navigate investing in their branding. From hiring a professional to design a logo, to building a strong online presence, and developing a comprehensive marketing strategy.
- Obtaining Web Services
- Develop Brand Assets with the help of Creatives
- Partner with a Branding Agency
Going Without Brand Testing
Lastly, companies often make the mistake of not testing their branding. This can include not conducting market research, not testing different branding strategies, and not getting feedback from customers.
In order to solve this, we test our clients’ branding through multiple methods. One such way is market research. Another method is by testing multiple branding strategies. Lastly, it’s critical to get feedback from customers.
- Make use of A/B Testing
- Gain Insight from Focus Groups
- Request + Assess Customer Reviews
To Sum it Up
In conclusion, branding is a crucial aspect of any business. It’s important for companies to avoid common mistakes when it comes to branding. At Myers Marketing Management, we work closely with our partners to establish a clear brand identity. However, we don’t stop there. We also differentiate them from their competitors. In the meantime, we help them stay true to their essence. Investment is another aspect in which we assist our partners. In order to make sure everything is on track, we use different testing methods.
We would love to partner with your business! Get in touch with us today so we can begin developing your brand.