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10 Smart ways to choose a Marketing Agency

by Danielle Myers | Jan 29, 2022

When it comes to your business, you know that marketing is essential to your success. You need a marketing agency that you can trust to help you achieve your goals and grow your company. But with so many options available, how do you choose the right one? Here are 10 smart ways to choose a marketing agency:

1. Define Your Business Goals and Budget

2. Do Your Research

3. Ask for referrals

4. Check out the agency’s website and portfolio.

Pro Tip: Ask for portfolio work too to prevent limiting your request to their website.

5. Interview Potential Agencies in Person or via Video Call

6. Ask questions about their process

7. Compare Pricing Structures and Scope of Work

8. Request client references

9. Make sure they understand your brand

10. Sign a contract!

Hiring a Marketing Firm Diving in Deeper!

1. Define Your Business Goals and Budget

Before you can even begin to search for a marketing agency, you need to know what you want them to do for you. What are your business goals? How much money are you willing to spend? Marketing agencies can vary in price, so it’s important that you have an idea of what you want and how much you’re willing to spend.

Tip: Don’t be afraid to ask for a custom quote from agencies.

2. Do Your Research

Once you know what you want, it’s time to do your research. There are a lot of marketing agencies out there, so it’s important to compare their services and find the right one for you. Make a list of the marketing agencies being sure to include firms of all sizes and gather the contact information needed for step 5.

3. Ask for referrals from the Marketing Agency

One of the best ways to find a marketing agency is to ask for referrals from friends and family. If they’ve had a good experience with an agency, they’ll be more than happy to recommend them to you.

4. Check out the agency’s website and portfolio

When you’ve narrowed down your list of agencies, it’s time to check out their websites and portfolios. This will give you a good idea of the agency’s style and what they can do for you.

Tip: Ask for portfolio work too to prevent limiting your request to their website. Some agencies, like us at Myers Marketing Management, do not publish all of our work but would be HAPPY to share it with you through the Discovery Process.

5. Interview Potential Agencies in Person or via Video Call

Now it’s time to start interviewing agencies. This is a good opportunity for you to get to know the agency and for them to get to know you. You should ask questions about their process, how they work with clients, and what kind of results they’ve been able to achieve for their previous clients.

6. Asking questions about their process

A good marketing agency will have a detailed process they use to achieve results for their clients. You should ask the agencies you’re interviewing about their process, and make sure it aligns with what you’re looking for in your Marketing Partnership.

7. Compare Pricing Structures and Scope of Work

Not all marketing agencies are created equal. Some charge by the hour, some have a monthly retainer, and others have a project-based pricing structure. It’s important to understand how an agency charges and what that includes in terms of services.

Tip: Ask for a list of services included in their pricing structures to get a better understanding of what you’re paying for.

8. Request client references from the Marketing Agency

A good way to get an idea of how an agency works is to speak with their past clients. Marketing agencies should be happy to provide you with references, and you can even contact them directly to ask about their experience working with the agency.

9. Make sure they understand your brand

One of the most important things to look for in a marketing agency is whether or not they understand your brand. An agency that understands your brand will be able to create messaging and campaigns that resonate with your target audience.

10. Sign a contract!

Once you’ve found the perfect marketing agency, it’s important to sign a contract. This will ensure that both parties are on the same page and that there is no confusion about what is expected from each side.

Use this list for Marketing Agency Partnerships that last!

When you’re ready to choose a marketing agency, use these tips to make the best decision for your business. Marketing is essential for any company, so it’s important to find an agency that you can trust and will help you achieve your goals. Follow these tips to find the perfect marketing agency for your business!

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