by Danielle Myers | Apr 23, 2021
Size DOES matter!
Sizing for Social Media is constantly changing, keeping everyone on their toes.
One moment the photo or graphic you worked so hard on fits, and the next it doesn’t! UGH
While it’s easier to find what’s new in the world of fashion than it is finding the correct dimensions for social media sizing, we have put together a comprehensive list that will help you on your way to professional success.
Table of Contents
Why is it important to have the correct dimensions on social media platforms?
Most Frequently Used social media sizes.
Why is it important to have the correct dimensions on social media platforms?
Creating a brand that is unique and professional relies heavily on anything visual a business puts in front of their customers eyes. To get the most bang for your buck – it’s essential to use original content and research tools that can help your social media reach its potential.
As a professional business – you’ve got to get your social media sizing correct! Have you ever posted something only to go back and see that it’s blurry, cut off or pixelated? That’s the unfortunate outcome when time isn’t taken to ensure photos, graphics and videos are sized correctly.
When photos aren’t optimized for each social media channel, it can create a significant amount of work for you later when trying to develop a reliable brand.
Most frequently used social media sizes
For more detailed information about each of the social media image sizing, keep scrolling, but this section includes social media sizing that you use most often.
| Instagram Reel: | 1080 X 1920 | |
| LindedIn Carousel Post | Image Ratio: 0.5:1 | |
| Twitter Header Size | 1500 X 500 | |
| Tik Tok Video Size: | 1080 X 1920 | |
| Facebook Event Cover | 1920 X 1005 | |
| Optimal Pin Size: | 1000 X 1500 | |
| Google Business Post Size: | 1024 X 576 | |
| YouTube Thumbnail Size: | 1280 X 720 |
Instagram Sizing
| Profile Photo: | 320 x 320 px | |
| Landscape post: | 1080 x 608 px | |
| Portrait post: | 1080 x 1350 px | |
| Square post: | 1080 x 1080 px | |
| Recommended image size: | Width – 1080 px Height – between 566 – 1350 px | |
| Thumbnail: | 161 x 161 px | |
| Stories: | 1080 x 1920 px | |
| Carousel Images: | Width – 1080 px Height – between 566 – 1350 px | |
| Landscape Ad: | 1080 x 566 px | |
| Square Ad: | 1080 x 1080 px | |
| Story Ad: | 1080 x 1920 px | |
| Instagram story reel: | 1080 x 1920 px | |
| Story Highlights Covers: | 2000 x 2000 px / Aspect ratio: 1:1 |
Tips on using Instagram:
- Instagram is a place for sharing mainly videos and photos. Creativity and eye catching graphics are the way to go.
Facebook Sizing
| Profile Pic: | 170 x 170 px | |
| Cover Image: | 820 x 312 px | |
| Event Cover: | 1920 x 1005 px | |
| Posts / Timeline: | 1200 x 620 px | |
| Carousel Display: | 1200 x 1200 px | |
| Stories: | 1080 x 1920 px | |
| Feed Ads: | 1080 x 1080 px or 1200 x 628 px | |
| Right column Ads: | 1080 x 1080 px | |
| Instant Articles: | 1080 x 1080 px | |
| Marketplace Ads: | 1080 x 1080 px | |
| Facebook Search: | 1080 x 1080 px | |
| Sponsored Messages: | 1080 x 1080 px | |
| Messenger Ads: | 1080 x 1080 px | |
| Messenger stories ads: | 1080 x 1080 px |
Tips on using Facebook:
- Facebook is personal. People join and look at Facebook to catch up on what’s what in the news, their friend groups and their favorite businesses!
LinkedIn Sizing
| Profile Photo: | 400 x 400 px | |
| Cover Photo (recommended): | 1584 x 396 px | |
| Company logo size: | 300 x 300 px | |
| Page cover image size: | 1128 x 191 px | |
| Life tab image size: | 1128 x 376 px | |
| Life tab custom modules: | 502 x 282 px | |
| Life tab company photos: | 900 x 600 px | |
| Square logo: | At least 60 x 60 px | |
| Blog Post Link: | 1200 x 627 px | |
| Sharing link in update: | 1200 x 627 px | |
| Stories: | 1080 x 1920 px | |
| Company logo size for ads: | 100 x 100 px | |
| Spotlight ads logo size: | 100 x 100 px | |
| Spotlight ads custom background: | 300 x 250 px | |
| Sponsored content: | 1200 x 627 px | |
| Sponsored content carousel images: | 1080 x 1080 px |
Tips on using Linkedin:
- Linkedin is a popular way to share business ideas, job postings, milestones in your company and more.
Pinterest Sizing
| Profile Photo: | 165 x 165 px | |
| Cover photo: | 1440 x 810 px | |
| Pins image size (recommended): | 1000 x 1500 px | |
| Square Pins: | 1000 x 1000 px | |
| Collection Pins: | 1000 x 1000 px or 1000 x 1500 px | |
| Story Pins: | 1080 x 1920 px | |
| Ads & Carousels: | 1000 x 1000 px or 1000 x 1500 px | |
| Shopping Ads (recommended): | 1000 x 1500 px |
Tips on using Pinterest:
- Pinterest is where people take themselves to get inspiration, motivation and dream about their future.
Google Business Sizing
| Profile Photo: | 250 x 250 px |
| Shared Image | 497 x 373 or 3150 x 150 px |
| Cover Photo: | 1080 x 608 px |
| Default Image Size: | 720 x 540 px |
| Maximum Image Size: | 2120 x 1192 px |
| Minimum Image Size: | 480 x 270 px |
| Recommended Image Size: | 1024 x 576 px |
| Google Event Image Size: | 1080 x 608 |
Tips on using Google Business+ :
- A major reason for posting on Google Business is because it works in favor of Google’s algorithm and gets your business known!
Come back and visit us on May 24th to find full Twitter and Google Sizing guides!
For now, please take advantage of our other blogs such as Vision Vs. Mission Statements!
Twitter Sizing
| Profile Photo: | 400 x 400 px |
| Header photo (recommended): | 1500 x 500 px |
| In stream photos: | 1024 x 512 px |
| Twitter card (tweet includes URL): | 120 x 120 px (minimum) |
| Fleets: | 1080 x 1920 px |
| Single & Multi Tweet Ads: | 600 x 335 px (minimum) |
| Video or Image Website Card: | 1200 x 628 px |
| App card image: | 800 x 418 px or 800 x 800 for square |
| Carousels: | 800 x 418 px or 800 x 800 for square |
| Direct message card: | 800 x 418 px |
| Conversation card: | 800 x 418 px |
Tips on using Twitter :
- Twitter is like a mini-blog. Users can post short blurbs about their lives and is popular among students, government officials, and the general public.
YouTube Sizing
| Profile Photo: | 800 x 800 px | |
| Banner: | 2048 x 1152 px (minimum) Minimum area for text/logos without being cut off: 1235 x 338 px | |
| Video Size: | 1280 x 720 px (minimum) | |
| Videos intended for sale/rental: | 1920 x 1080 px |
Tips on using YouTube
- YouTube is a video channel where users can share their talents, educational instructions, story or a long list of ideas.
Come back and visit us on June 9th to find full YouTube and TikTok Sizing guides!
For now, please take advantage of our other blogs such as Vision Vs. Mission Statements!
TikTok Sizing
| Maximum File Size (Andriod) | 72MB | |
| Maximum File Size (iOS) | 287.6 MB | |
| Ideal Video Size | 1080 x 1920 px | |
| Video Margin | Top & Bottom: 150 px | |
| Profile Picture: | 200 x 200 px | |
| Frame Size: | 1080 x 1920 |
Tips on using TikTok
- Tik Tok is a platform where trends change by the hour. Before posting, make sure to research popular trends
Instead of trial and error, now you can get your social media images sized correctly the first time. Feel free to bookmark this page as a reference to keep your brand looking sharp 24/7.
Don’t want to keep up with the Joneses? We’ve got you covered – Here at Myer’s Marketing Management, Social Media Management is one of the services we offer! Call today to set up a discovery meeting and see if we are the right fit to help one another win!
Yay! You made it to the end! Please take advantage of our other blogs such as Vision Vs. Mission Statements!
