media buying

Today, media buying is an often-overlooked aspect of the advertising mix. While many companies are focused almost exclusively on pursuits like social media, creative design development, SEO, and PPC, they’re leaving things like television/ radio commercials and outdoor media placement to fall by the wayside.

This is an unfortunate oversight as these advertising channels are not, as many people believe, unneccessary. In fact, lots experts argue that media buying services are more valuable right now than they’ve ever been.

According to Statista, the average U.S. citizen watches 282 minutes of television per day, and TV advertising revenue annually reaches $73 billion. 225 million Americans listen to radio programs each week, which makes it one of the most comprehensive platforms for reaching your customers. The key in finding success with these powerhouse advertising opportunities is placement, price, and message.

what is

media buying?

Traditional media buying is the process of finding, negotiating, purchasing, and the strategy of ad placements on various advertising platforms. Ranging from television to billboards traditional media buying requires an understanding of rates and ratings. Without this deciding which inventory to purchase can be challenging and confusing. While it’s possible for companies to handle these pursuits on their own, most fast-growing companies hire media buying services to help them.

Typically, media planning services also include a research phase, which evaluates your company’s target audience and overall goals for a successful campaign strategy. When a company partners with a media buying team, those media buyers are responsible for purchasing the ad placement and for continuing to monitor and optimize the advertisements throughout the campaign.

If you’re in need of media buying services, Myers Marketing is here to help. We make it simple to develop your television + radio commercial media placement strategy. Here’s a brief overview of our specialties:

Television Commercial Placement Negotiate competitive rates on top rated local television and cable channels. Simply tell us your goals, and we’ll work with you to make them a reality.

Radio Commercial Placement Whether you are interested in advertising on a small local channel or larger programming, our team can help you secure the placement to reach your audience.

Outdoor Media Placement If you are considering placement on a billboard or other outdoor media placement we can help. Our team can walk you through outdoor media placement strategies and sort through the options.

why enlist

media buying service?

Without the proper knowledge, media buying can be very confusing. Food for thought: if you haven’t delved into media buying before, how do you know which opportunities are the right ones and which you’re better off leaving behind?

Media buying can be costly in not done well, and without knowing the market it can be easy to overpay if you’re not sure what you’re looking for. By hiring a team of experienced media buyers to manage the process for you, it becomes easier to plan your audience research, keep your spend in check, and handle the campaign. Media buyers allow you to take a hands-on approach to the process, but also, frees you up to focus on other aspects of your business.

the media buying process

If you’ve never used media buying services, it’s understandable to have some questions about how the process works. Here’s a brief breakdown:

Audience Research. During the audience research phase, our media buying team will research your target audience and best determine how they shift according to media outlet. This information will then be used to identify the most effective media outlets to consider to form the campaign.

Planning. The planning phase include allocating the  spending across ad type. This process breaks down how much of your campaign budget will go to what kinds of advertising. This phase also includes quantifying the campaign’s reach. 

Execution. The implementation phase, where our media buyer team develops a plan to execute the campaign. We work closely with you to ensure this execution goes as smoothly as possible, and make it easier for you to reach your goals and earn a positive ROI from your new placement. Integral in the execution phase is careful analysis, which will measure the campaign’s success across several different metrics. Our team will track your campaign’s performance and help take the proactive steps needed to reconcile the results with the outcomes you’d like to see. Having some help during the execution phase can make all the difference, not only in your ROI, but your stress levels. 

MYERS MARKETING:

your source for professional media buying

If you’re looking for a skilled media marketing partner, but aren’t sure where to begin, we can help. Your source for intelligent, professional, creative media buying services and brand design tailored to you. Our small team will help you locate the most lucrative media opportunities for your campaign, oversee the purchasing process, and help you orchestrate your ad from start to finish. We work hard to make this an enjoyable process. Contact our ad shop to learn more about the process or schedule a meeting for this month.

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